February 2009

Online Resources Part 6

The Lifetime Value of a Client

Client Lifetime Value Calculator
Marketing for Success
www.marketingforsuccess.com/marketing-calculator2.html

The Power of Public Opinion

The Simple Life by Gwen Moran
Article about how a small business enhanced their convenience quotient.
findarticles.com/p/articles/mi_m0DTI/is_1_34/ai_n15980683

The Write Market
Creating Perceived Value by Ken Mathie
www.thewritemarket.com/articles/index.php?art=creating-perceived-value&title=Creating%20Perceived%20Value

Trends

Massage Marketing Rebellion
The Future of Massage
coachcalkins.typepad.com/massage_marketing_rebelli/2007/04/the_future_of_m.html#more

Andrea Kay
Create Your Future, about projecting trends in the massage field.
www.andreakay.com/workplacetrends/art_6018.htm

The Practice of Massage in the Millennium by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc
www.sohnen-moe.com/articles/practice.php

Trendwatching
Articles and monthly reports on their findings in free, opinionated Trend Briefings, covering trends like INFOLUST, TWINSUMERS, and CUSTOMER-MADE.
www.trendwatching.com

Ubercool
A home-page blog is analyzed and written by Michael Tchong. Ubercool is a next-generation marketing services company that publishes and produces trendsetting media and entertainment properties, designed to help its target-audience constituencies leverage key market trends.
www.ubercool.com

Getting Your First Clients

Think Avenue
Landing Your First Client
thinkavenue.com/articles/marketing/article05.htm

Logo Items

4imprint
Custom promotional logo merchandise.
www.4imprint.com

Cafe Press
Alternative health imprinted T-shirts and gifts
www.cafepress.com

Inside Out Bodywear
A complete selection of anatomical clothing which creatively depicts human anatomy for medical professionals, doctors, nurses, fitness instructors, massage and yoga teachers, radiologists, physical therapists, bicyclists, dancers, swimmers, and health science instructors.
www.insideoutbodywear.com

Full Circle Bodyworks
Creative, yet practical products for massage therapists, bodyworkers, yoga practitioners and anyone with a positive attitude.
www.fullcirclebodyworks.com

Uberprints
Custom t-shirts and other apparel
www.uberprints.com

General Promotional Ideas

Marketing Magic: Tricks to Marketing a Massage Practice. by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc
www.sohnen-moe.com/articles/magic.php

AllBusiness
An overview of the many possible promotional ideas '

Practice Promotion Tips for Massage Therapists
Massage on the Web
www.massageontheWeb.com/adv_success.htm

Get Serious About Client Referrals
How to make it easy for clients to build business by passing on your name.
www.naturaltouchmarketing.com/NTM-Article-Archives/2007/10-Get-Serious-about-Client-Referrals.php

Marketing Plan Outline

Mplans
Web site for Marketing Plan Pro software. Includes free samples of marketing plans.
www.mplans.com/spm/

Outline for a marketing plan
From the U.S. Small Business Association
www.sba.gov/gopher/Business-Development/Business-Initiatives-Education-Training/Marketing-Plan/mkt5.txt

Developing a Marketing Plan Outline and Writing the Plan by Bobette Kyle
Web site Marketing Plan
www.Websitemarketingplan.com/marketing_management/5Steps.htm

Internet Marketing

Articles by Web Marketing Experts
Wilson Internet Services
www.wilsonWeb.com

Establishing Business Credibility
Small Business Networking and Marketing
www.marketingsmallbusiness.net/establishing-business-credibility-2/

Web-Site Design

Web Sites that Really Work: Some wonderful sites are out there and the massage therapists and somatic practitioners who created them share their experiences, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.
www.sohnen-moe.com/articles/sitesthatwork.php

Web Site Welcome Mats: Some strategies to enhance your site’s appeal, and attract more visitors to it, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.
www.sohnen-moe.com/articles/websitewelcome.php

Web Site Design and Marketing Tips
The Bodyworker
www.thebodyworker.com/websitetips.htm

Work Less Play More
Free e-book specifically geared toward massage therapist to learn how to create a Web site that works
www.workless-playmore.com/free-ebook-websites.html

Online Listing Services

Holistic Healers Network
Guide to locating massage therapist, schools, spas and more.
www.holistichealersnetwork.com/

Massage Soup
Online source for massage professionals.
http://www.massagesoup.com

Online Referral Service
Associated Bodywork & Massage Professionals (ABMP)
www.massagetherapy.com/find/index.php

Massage Therapist Locator Service
American Massage Therapy Association (AMTA)
www.amtamassage.org/findamassage/locator.aspx

Massage Net
A directory of massage therapists throughout the United States
www.massagenet.com