MARKETING MATERIALS

High-quality printed marketing materials are essential to generate a professional image. Even if you are an employee you might have input into the design and types of materials your company uses. The ultimate design of your materials depends on your target market(s) and the image you wish to portray.Not all these items have to look identical but the colors, designs and overall look should blend well. For your visual promotional materials to be effective, they must appeal to the clients you want to attract.

The three major choices for most of your basic marketing materials are: work with a graphic artist to design your marketing materials; purchase preprinted materials that you can personalize by affixing an address label or inserting a panel with specific information about yourself; order semi-customizable preformatted materials.

For a list of sources see Preprinted and Customizable Marketing Materials in Issue 3’s Online Resources.

ESSENTIAL MATERIALS

• Business Cards
• Brochures
• Stationery: letterhead and envelopes
• Appointment Cards
• Thank-you Cards
• Greeting Cards
• Gift Certificates
• Referral Cards
• Educational Pamphlets and Handouts
• Client Forms: Intake; Health History; Informed Consent
• Newsletters
• Web Site

OPTIONAL MATERIALS

• Displays
• Signage
• Posters
• Treatment Menu
• Music Menu
• Personalized Gift Items (e.g., pens, bottled water with custom labels)
• Door hangers
• Fliers
• Direct Mail Letters
• Articles
• Informational Videos/DVDs
• Comment Cards