Preparing Your Massage Business for the Long Term

In order to help you become a successful massage therapist, I could use such business terms as “strategic marketing,” “usp” and many others---but that will just confuse you. Instead, I’m going to teach you some easy ways to understand massage therapy as a business. Once you understand that any massage therapist who works for herself is in a business and runs a practice as such, you will be able to grasp these concepts more easily.

Marketing Massage with Postcard Mailings

As you begin to establish your practice, you’ll be focused on how to get more people on your massage table. Most of them will like what you do so much they’ll come back. These are the people who will be your bread and butter, and to keep them scheduling, you should stay in touch with them between sessions. Postcard mailings are an effective and inexpensive way to do this.

Pre-Advertising for Your Future Massage Therapy Business

One way to help you get started in your massage therapy business is to start asking yourself questions—and by questions, I mean the real stuff.

Finances

Setting Your Fees
Selling Products in a Group Practice
Product Sales and Sales Tax
Credit Cards
Business Plan Supplement

Marketing

Marketing Massage with Postcard Mailings
Send Massage E-newsletters
Three Steps to Successful Marketing
Public Relations
Online Resources Part 4

Business Setup

Preparing Your Massage Business for the Long Term
Pre-Advertising for Your Future Massage Therapy Business
Avoid the Downfalls of Massage Success
Everybody’s Going “Green” – How to Tell If It’s For Real
Brilliant Business Plans

Building Clientele

Online Resources Part 6
Define Success Your Way
Congratulations!
Career longevity
Top 10 low-cost startup techniques

Job Openings

Search the Massage Magazine Job Database