Massage therapists come into the bodywork business to help people. A conversation about how we dress can sound superficial, but how you dress is as important as how you decorate your office. If your workplace had holes in the walls and dirt on the floor, you would clean it up. Treat your dress code the […]
As a massage student, it’s good to start brainstorming ways to make your massage business stand out once you graduate and establish your practice. One way to do this is to expand your bodywork menu and make sessions more special—and profitable—by adding spa services. Today, massage therapists are adding spa services like wraps and scrubs […]
About the AuthorJean Shea is the founder and president of BIOTONE, a manufacturer of professional massage oils, cremes, lotions and gels, as well as spa body and facial treatment products. Shea founded the company in 1980, and today continues to help create and manufacture all of the company's formulas. She also serves on MASSAGE Magazine's editorial advisory board.
There is growing interest in the way we take care of ourselves. From knowing more about the types of foods we eat to changing habits for a greener planet, there is a universal shift toward being a healthier person in mind, body and spirit. As professionals committed to treating the whole person, with therapies that […]
About the AuthorSzilvia Hickman is co-owner and senior vice president of Szep Elet, the exclusive distributor of ilike organic skin care. For more information on the fruit-and-herb pulp-based certified organic ilike products made in Hungary for more than 50 years, visit szepelet.com. Hickman is also a member of the Green Spa Network Personal Care Product Committee (greenspanetwork.org). Some of the content included in the above article was developed in cooperation with the Green Spa Network.
Think back to your favorite massage or spa treatment. What set it apart from others? Did your session room have an aroma? What color were the walls? Did you return for another treatment? Do you remember feeling pampered and nurtured during the session? If you are looking for a way to set yourself apart from […]
About the AuthorEmily LeFave is a beauty industry leader, philanthropist and mother on a mission to improve health and well-being around the world. Because her 3-year-old son had severe eczema, she developed a line of organic skin care products for her children. Along with her promotion team, LeFave is currently touring the country, selling her high-end aromatherapy and skin care line Dream Organics (dreamorganics.com) to Sam's Club members.
Speaking in public can be, for some people, terrifying—but it doesn’t have to be. In fact, public speaking can be a great way to promote a massage practice. You can even become an expert in public speaking, with lots of practice. The downside for many people, however, is it makes them so nervous they never […]
About the AuthorJoe McCue has been a practicing massage therapist and small-business owner for eight years and currently holds certifications in 12 different modalities, from reiki to deep tissue. He has more than 1,200 hours of training, is nationally certified and currently teaches between eight and 11 classes per semester at three different massage schools in the Chicago, Illinois, area. He also sits on the Patient Advisory Board of the Robert H. Lurie Cancer Center of Northwestern University. In addition, McCue is a trained life and business coach. For more information, visit anothergloriousday.com/CoachingForBodyworkers.
Word-of-mouth referrals are a massage therapist’s most essential marketing tool. But how do you generate buzz about your practice? The answer lies in networking. Networking is essential for massage therapists, whether one is in private practice, runs an outcall business or is employed by a franchise or clinic. The best way to let people know […]
At this time of year, it’s easy to let stress get the best of us. And while there are a myriad of chemical and pharmaceutical remedies for our problems, aromatherapy offers a natural, effective and pleasurable way to bolster our health, happiness and well-being. Below are six simple ways to combat fatigue, stress and winter […]
About the AuthorInternationally acclaimed for his pioneering work and expertise in the practice of aromatherapy, Robert Tisserand has been studying and promoting the benefits of essential oils since his first book on aromatherapy in 1977. Today, he is actively involved in the formulation of Tisserand Aromatherapy's personal-care products, all of which are infused with the world's finest essential oils and organic and natural ingredients. For more information, visit Tisserandusa.com.
There are many types of massage, and some might cause a mild degree of discomfort during treatment. No method of massage should cause significant discomfort that could be considered painful. You can establish communication to determine the differences between mild discomfort and pain by implementing a pain scale that is discussed pre-massage. The typical pain […]
About the AuthorDianne Polseno is president of Cortiva Institute-Boston.
Success: what does it mean to you? Are you successful only if you earn a certain amount of money, perform miracles in your work, look a particular way, are in a perfect relationship, drive a great car or live in the right neighborhood? In other words, what are your values? Is success a “thing” to […]
About the AuthorCherie Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. In her coaching/consulting practice, she has worked with individual therapists to small wellness centers to day spas that have multiple locations. She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine, and is an adjunct professor at Clayton College of Natural Health. She has written more than 100 articles that have been published in more than 15 national and international magazines. She is the author of the book, Business Mastery, which is in its fourth edition, has sold more than 325,000 copies to date with 650-plus schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is co-author of The Ethics of Touch, with more than 300 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine. Sohnen-Moe is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member of the Alliance for Massage Therapy Education (AFMTE). She can be contacted through her website, sohnen-moe.com.
All you need to start out are business cards and a telephone. These may be the only tools you’ll ever need if you want to work part time or reside in a community where you’re the only practitioner of your kind. Marketing a massage practice starts with education and relationships. Make emotional connections with people. […]