The peak summer vacation season is in full swing, and with it comes the dilemma small business owners have been facing since the beginning of the Industrial Age. On the one side, research has shown the therapeutic value of taking time off to clear your head and recharge your batteries. On the other side, though, […]
Do you need some ideas on how to generate new income from existing clients by selling retail products? If so, follow these five easy tips. 1. Start Simple Once you have decided to offer your clients retail products, start with one product or one product line. Get to know it and love it. Try […]
About the AuthorEmily LeFave is a beauty industry leader, philanthropist and mother on a mission to improve health and well-being around the world. Because her 3-year-old son had severe eczema, she developed a line of organic skin care products for her children. Along with her promotion team, LeFave is currently touring the country, selling her high-end aromatherapy and skin care line Dream Organics (dreamorganics.com) to Sam's Club members.
An increasing number of people are interested in going green—living their lives in an environmentally friendly way. Consumers are becoming more aware of their environmental impact and are seeking out businesses with environmentally sound practices and products. It’s important to understand the impact your practice has on the environment and what you can do as […]
About the AuthorMarianne Harmon, N.P.-C., L.M.T., is the owner of In Balance Therapeutic Massage in Scarborough, Maine (in-balance-massage.com). She is a certified nurse practitioner and licensed massage therapist.
SPA cosmetics series
If you’re about to graduate from massage school or just received your license, you’ve probably given some thought to your practice: your office location, the techniques you’ll offer, who your clients will be, and what issues they’ll bring to you. You should include retail sales in your vision of the perfect practice, for a simple […]
About the AuthorJane Irving is the owner and creator of My Learning Library, a website that provides modality instruction with cutting-edge technology. Her goal is to meet the educational needs of the massage, spa and bodywork community with quality courses at an extremely affordable price point. Irving practiced massage for 18 years and taught numerous live workshops prior to entering the world of online education. The courses offered at My Learning Library allow the professional to learn a new modality and add that modality to his or her service menu in a timely fashion. For more information, email firstname.lastname@example.org or call (207) 460-5756.
When you are still in massage school, running your own massage therapy business can be overwhelming to consider. But with strategic planning, you can transform the stress and uncertainty of starting a new career into the joy and stability that come from creating a solid business plan. Your level of preparation will affect your profit; […]
About the AuthorJill Shah is vice president of corporate wellness at MINDBODY (mindbodyonline.com). More than 500,000 practitioners at more than 30,000 locations in 90 countries use MINDBODY. In addition to its Web and mobile solutions, the company offers a holistic, corporate wellness solution for employers called MINDBODY Exchange.
Businesswoman with Laptop
As a massage student, you can start to research and prepare for the business-management side of running a massage practice. One feature that can help make the transition a bit smoother is seamlessly integrated scheduling that includes online booking for clients, client management and automated notifications. By incorporating online-scheduling components, you no longer have to […]
About the AuthorMark Volkmann, a former massage therapist and founder of MassageWarehouse, is CEO of MassageBook (massagebook.com), an online solution for attracting and maintaining clients for your massage business. MassageBook offers a free Web profile that includes interactive SOAP notes, client contact management, email campaigns, online scheduling and online booking.
When massage therapists talk about their profession, they likely share how rewarding it is to make a difference in their clients’ lives. If you ask them about the least favorite part of their responsibilities, 99 percent will tell you the documentation following treatment is a pain in their neck. SOAP notes are a necessity. Charting […]
About the AuthorMary Ellen Logan is co-owner of the Ontario College of Health & Technology in Stoney Creek, Ontario, Canada, and has been involved in massage therapy education since 2004. Logan is also one of the directors of SOAP Vault (soapvault.com), a Web-based charting program for massage therapists and other health care practitioners. SOAP Vault is available at no charge for educational institutions that offer massage therapy programs.
It’s the day of a major family festival here in Austin, Texas, and I’m kicking myself for picking up this shift at the massage clinic. I’ve had a 50-percent cancellation rate today—no work, no pay—and I’m pretty sure the amount of money I spent on food and drink while waiting between clients has already surpassed […]
About the AuthorJennifer Shaw is a licensed massage therapist in Austin, Texas. Shaw attended Texas Healing Arts Institute in 2007, and in 2008, became the marketing director of Lauterstein-Conway Massage School, where she continues her massage education to this day. Currently, she balances her time between a position at Massage Heights Lakeline, her private practice, Bodywork In Austin, and being a mother of two.
There is a “must-have” list for nearly anything these days. Any fashion show will call out must-have colors, textures, accessories for the upcoming season. Wired Magazine has must-have gadgets, mobile applications and tech-tools. Shopping for a new car comes with a must-have list of things like satellite radio and great gas mileage. As a manager […]
About the AuthorMichelle LaBrosse, P.M.P., is the founder of Cheetah Learning, author of the Cheetah Success Series and a prolific blogger whose mission is to bring project management to the masses. Cheetah Learning is a virtual company with 100 employees, contractors and licensees worldwide. To date, more than 30,000 people have become "Cheetahs" using Cheetah Learning's innovative project management and accelerated learning techniques. LaBrosse's articles have appeared in more than 100 publications and websites around the world. She lives in Nevada with her family.
Are you tired of not getting what you want? Do you feel as if your colleagues or staff aren’t listening to you or following through on their commitments? If so, prepare for a little feng shui for your mind. Create Harmony and Flow, Not Clutter and Disappointment For those unfamiliar with this ancient Chinese […]