Are You Doing Good Things for Others in Your New Career? That’s PR

The most important thing to remember about public relations (PR) is this: Even as a student or beginning practitioner, you are probably already doing it. Whenever you do good things for others, you are involved in PR. Even if someone begins to take better care of herself because you talked to her or provided her […]

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About the Author

Diana Moore has written for Natural Touch Marketing for the Healing Arts. She practiced massage for 14 years, eight of those as a hospital-based massage therapist.

Massage Students and Social Media: Start Now

You work hard in massage school, focusing on mastering bodywork and demonstrating your knowledge on tests and quizzes. Graduation and licensing are right around the corner. Even if you are still in school, you don’t have to wait to start handling the business side of becoming a massage therapist. An excellent first step is to […]

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About the Author

Bard Williams, Ed.D., C.M.T., L.M.T., is managing partner of Silicon Valley Massage Therapy Group in San Jose, California, which specializes in therapeutic and sports massage for individual and corporate clients throughout Silicon Valley. He is a National Holistic Institute graduate and Massage Therapy Ambassador, one of the school’s elite group of alumni volunteers.

Power Up Your New Practice with Retail

If you’re about to graduate from massage school or just received your license, you’ve probably given some thought to your practice: your office location, the techniques you’ll offer, who your clients will be, and what issues they’ll bring to you. You should include retail sales in your vision of the perfect practice, for a simple […]

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About the Author

Jane Irving is the owner and creator of My Learning Library, a website that provides modality instruction with cutting-edge technology. Her goal is to meet the educational needs of the massage, spa and bodywork community with quality courses at an extremely affordable price point. Irving practiced massage for 18 years and taught numerous live workshops prior to entering the world of online education. The courses offered at My Learning Library allow the professional to learn a new modality and add that modality to his or her service menu in a timely fashion. For more information, email help@castineconsulting.com or call (207) 460-5756.

6 Steps to Facebook Marketing Magic

You are probably already on Facebook, and most of your friends and family know you are in school studying to be a massage therapist. Just as Facebook allows you to share, engage and build social relationships, it can do the same for your career, in terms of helping expand your professional community. Marketing on Facebook […]

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About the Author

Julie Lohmeier is vice president, marketing for Massage Warehouse (massagewarehouse.com), and has more than 20 years of online marketing experience in the travel, retail, finance and complementary health care fields, including the field of massage therapy.

Increase Your Massage Clientele with Public Speaking

It’s never too early to start thinking about your massage career once you graduate from massage school. One of the biggest questions new therapists ask is, “How do I attract massage clients to my practice or place of employment?” Advertising can be expensive, and traditional marketing techniques may take awhile to show results. Fortunately, there […]

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About the Author

Pam Lontos is president of Pam Lontos Consulting (pamlontos.com), and is a former professional speaker. She consults with businesses, speakers, authors and experts in the areas of marketing, publicity and speaking. She is a past vice president of sales for Disney's Shamrock Broadcasting, where she raised sales 500 percent, and she founded PR/PR Public Relations. She is the author of I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success.

Take an Interest in Pinterest

How many references to essential oils are on Pinterest? According to a recent study released by Semiocast, a consumer insight and social media research firm, Pinterest has more than 70 million user profiles-and this popular social networking platform could prove to be another way for you to connect with clients once you graduate from massage […]

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About the Author

Mark Volkmann, a former massage therapist and founder of MassageWarehouse, is CEO of MassageBook (massagebook.com), an online solution for attracting and maintaining clients for your massage business. MassageBook offers a free Web profile that includes interactive SOAP notes, client contact management, email campaigns, online scheduling and online booking.

How to Write a Compelling Bio Part 2: Writing and Style Tips

Once you’ve identified some of the information you want to put in your bio, it’s time to sit down and write it. Professionals usually write bios in the third person, using “he” or “she,” rather than first person, using “I.” Describing yourself in the third person sounds more authoritative than first person, and clients tend […]

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About the Author

Lisa Chinn is a freelance writer with a degree in psychology and research experience in the mental health field. She writes articles about wellness and the wellness industry for Wellx.com, a social networking site for wellness professionals and students. Wellx provides services for wellness professionals, including online networking, webinars, online appointment booking, and a hiring-and-job-seeking platform.

How to Write a Compelling Bio, Part 1: What to Include

A compelling biography helps prospective clients get to know and trust you, while also allowing you to inform them about your massage services. As a massage practitioner, you can post your bio in many important places, including your website, online directories, online appointment-booking applications, brochures and other marketing materials you create. A well-written bio can […]

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About the Author

Lisa Chinn is a freelance writer with a degree in psychology and research experience in the mental health field. She writes articles about wellness and the wellness industry for Wellx.com, a social networking site for wellness professionals and students. Wellx provides services for wellness professionals, including online networking, webinars, online appointment booking, and a hiring-and-job-seeking platform.

Key Web Terms to Know

When exploring your options online, some commonly used terms may discourage you from continuing the process. Learning some Internet lingo can help prepare you and give you confidence in your search. Here are some words to become familiar with:   1. Bandwidth The measure of available or used data allowed by your hosting provider.   […]

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About the Author

Kelly Meeneghan is manager for 1&1 Internet Inc. (1and1.com). As a global leader among Web hosts, 1&1 provides businesses with the tools necessary to get online and be successful.

Take the Leap: Get Online

Establishing an online presence may seem intimidating, but it is extremely important to create longevity for you and your massage practice. An online presence allows you to build your name within the industry, create credibility and be visible to customers. Luckily, creating a website helps you accomplish all of these goals. With the vast array […]

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About the Author

Kelly Meeneghan is manager for 1&1 Internet Inc. (1and1.com). As a global leader among Web hosts, 1&1 provides businesses with the tools necessary to get online and be successful.