Estimated Business Expenses

This chart covers the basic startup costs for a massage practice. In this example, it costs between $7,500 and $9,000 (and possibly more) to open a practice and at least another $7,500 to operate it for six months. If you plan for massage to be your sole source of income, ideally, you would have $16,000 plus six months of personal living expenses before opening your practice. Keep in mind your actual costs might vary.

Initial Expenses

Estimates Cost ($)

Opening Business Checking Account 100
Telephone 200
Equipment 1,000
First and Last Month’s Rent and Security Deposit 1,500
Permits 150
Business Cards, Brochures, Stationary 400
Logo 250
Website Design and Hosting 500
Opening Promotion Package (Optional) 1,000+
Decorations 100
Office Supplies 300
Furniture, Music System, CDs, Linens, Clothes 1,000+
Inventory for Product Sales (Optional) 1,000
Total $7,500
Annual Expenses Estimated Cost ($)
Property Insurance  200
Business License 150
Liability Insurance 250
Professional Association Membership 250
Legal and Accounting Fees 450
Web Hosting 200
Total $1,500
Common Monthly Expenses Estimated Cost ($)
Rent 400 X 6 = 2,400
Utilities 50 X 6 = 300
Telephone  75 X 6 = 450
Bank Fees and Credit Card Processing 40 X 6 = 240
Supplies and Postage 75 X 6 = 450
Networking Club Dues 40 X 6 = 240
Education 50 X 6 = 300
Promotion 200 X 6 = 1,200
Internet Access 20 X 6 – 120
Repair, Maintenance and Cleaning Service 75 X 6 = 450
Travel Expenses 30 X 6 = 180
Inventory  200 X 6 = 1,200
Business Loan Payments ?
Personal Draw/Salary ?
Total Six-Month Budget (without personal expenses) $7,530

About the Author

Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. In her coaching/consulting practice, she has worked with individual therapists to small wellness centers to day spas that have multiple locations. She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine, and is an adjunct professor at Clayton College of Natural Health. She has written more than 100 articles that have been published in more than 15 national and international magazines. She is the author of the book, Business Mastery, which is in its fourth edition, has sold more than 325,000 copies to date with 650-plus schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is co-author of The Ethics of Touch, with more than 300 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine. Sohnen-Moe is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member of the Alliance for Massage Therapy Education (AFMTE). She can be contacted through her website,